Know Before You Throw
Despite widespread recycling efforts, misinformation continues to hinder proper waste disposal. The Know Before You Throw campaign aims to combat confusion by providing clear, accurate guidance on recycling. By equipping individuals with reliable information, the initiative promotes responsible habits that contribute to a more sustainable future.
Many people unknowingly contaminate recycling streams due to unclear labeling, inconsistent local guidelines, and common myths about recyclability. Misplaced items can render entire batches of recyclables unusable, reducing overall effectiveness.
The challenge is to simplify recycling education and provide accessible, accurate information that empowers individuals to make informed choices.
Solution
Through engaging social media content, interactive resources, and easy-to-understand visuals, Know Before You Throw breaks down recycling myths and clarifies proper disposal methods. The campaign encourages community involvement, fostering a culture of accountability and sustainability. By making recycling knowledge accessible and actionable, it helps individuals confidently reduce contamination and improve recycling efforts.
Challenge
Instagram Campaign
TikTok Campaign
Brand Guidelines
