OK Men,
OK Men, is a campaign dedicated to raising awareness about prostate cancer and encouraging early screenings to save lives. By fostering education and community engagement, the initiative empowers men—especially those in high-risk groups—to take charge of their health. The campaign’s name, OK Men, serves as both a call to action and a message of reassurance, reinforcing the importance of proactive care. Through accessible resources and statewide outreach, OK Men strives to reduce disparities, increase screenings, and improve health outcomes for men across Oklahoma.
Oklahoma ranks 2nd in prostate cancer deaths, yet many men avoid screenings due to outdated fears of uncomfortable exams. Low awareness and misconceptions prevent early detection, especially in high-risk groups. The challenge is to shift perceptions and encourage screenings with a message that’s both eye-catching and reassuring.
Solution
The OK Men campaign tackles this with humor and clarity: “OK Men, is it time for a prostate check? No BUTTS about it. Now a simple blood test.” By highlighting that a quick finger prick can replace the dreaded rectal exam, we break down barriers to screening. This engaging approach raises awareness, dispels fears, and encourages more men to take a simple step toward protecting their health.
