Remastered Spirit Collection
This redesign moves beyond traditional English history and regality, instead tracing the global origins of each exquisite botanical. The refreshed logo offers a modern interpretation of a classic emblem, bridging the brand’s legacy with a contemporary vision. Meanwhile, the bottle has been reimagined to celebrate the landscapes and cultures that cultivate Bombay Sapphire’s signature ingredients.
The updated packaging is more than a visual transformation—it’s an immersive experience. By shifting the focus from colonial motifs to the lush regions where botanicals flourish, each detail invites drinkers on a sensory journey. Every pour unveils a narrative of distant lands, ancient traditions, and the artisans who craft the essence of Bombay Sapphire’s unmistakable flavor.
Challenge
The challenge was to develop a research-driven redesign that moves beyond colonial motifs to authentically represent the diverse sources of Bombay Sapphire’s botanicals. This required an in-depth exploration of historical, user, and visual perspectives to create packaging that resonates with modern consumers. The goal was to craft a cohesive, visually compelling product line that connects the brand’s legacy with its global ingredients.
Solution
Extensive research informed a packaging redesign that highlights the origins of each botanical, shifting the brand’s storytelling toward authenticity and cultural richness. The updated logo offers a contemporary take on a classic design, while the bottle reinterprets Bombay Sapphire’s heritage through a globally inspired aesthetic. This thoughtful approach creates a striking, cohesive product line that enhances consumer connection and elevates the gin-drinking experience.
Original Logo
Remastered Logo
Original Dry Gin Vapour Infused Bottle
Remastered Dry Gin Vapour Infused Bottle
Original East Imported Dry Gin Bottle
Remastered East Imported Dry Gin Bottle
Original Distilled London Dry Gin Bottle
Remastered Distilled London Dry Gin Bottle
