CORE Furniture
CORE, the innovative startup in furniture design, introduces
a revolutionary concept in home furnishing. With a focus
on adaptability and sustainability, CORE offers a capsule furniture collection that seamlessly integrates into any lifestyle and space. Customers have the freedom to customize and modify their pieces, allowing for effortless adjustments as their needs evolve. Imagine adding a section to your couch when moving to a larger space, or effortlessly scaling down for a cozier environment. CORE empowers users to grow and shrink their furniture according to their changing circumstances, ensuring both functionality and sustainability are at the core of every design.
Challenge
The challenge is to develop comprehensive brand guidelines that encompass competitor, consumer, and company analysis, ultimately presenting the identity system of our startup company. Additionally, we must create diverse
brand touch points spanning from online to offline media to effectively apply our identity system across various
platforms and mediums, ensuring consistent and impactful brand communication.
Solution
Utilizing CORE's innovative furniture design concept centered around adaptability and sustainability, our solution entails crafting comprehensive brand guidelines. We are currently conducting thorough competitor, consumer, and company analyses to develop a distinct identity system that reflects CORE's values and messaging. Through creating diverse brand touchpoints across online and offline media, CORE effectively communicates its unique positioning, empowering customers to customize their living spaces sustainably while maintaining functionality.
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Brand Guidelines
